Improve Your Brand's Online Reputation with SEO

In today's digital world, a positive online reputation relates to much of a business's success. Good reviews and high scores along with relevant content help consumers find your website. That's why Search Engine Optimization (SEO) should be a main part of your online reputation management. SEO involves tailoring your website's content to rank high in search engines' criteria—and put you at the top in buyer searches for products and services. It includes identifying and using key words, content optimization, link building, and blog and social media presence. In her article, "Improve Your Brand's Online Reputation with SEO," Jessica Wong explains that the "right blog can contribute to your SEO ranking, generate more clicks from the search engine results page and help turn those clicks into sales." A blog post should have a good mix of search keywords, relevant videos and pictures, and links to and from your page, she explains. Read Wong's entire article for an overview of the four stages to SEO implementation and the six areas to focus on for improving your brand's online reputation related to SEO.

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Digital therapeutics trends and considerations in times of crisis

Digital Therapeutics (DTx) mobile software solutions that digitally deliver clinically proven medical interventions have been crucial in helping countless people to receive effective healthcare from the comfort of their own homes. Thanks to these solutions, healthcare providers and organizations have managed to successfully connect with patients around the world to monitor and address their mental health, cognition, obesity, diabetes, heart disease, and overall wellbeing. Read this article to learn about the main trends that have emerged in how companies are leveraging DTx to help people with chronic conditions live healthier, more fulfilling lives, even during the current pandemic.

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Microsoft Dynamics 365 Healthcare Accelerator: Unlocking rapid progress with unified data

Unified data delivers the insights medical providers need to provide the best patient care experiences, from efficiently ordering medical supplies to effectively managing surgery scheduling. As data sources become more numerous and provide increasingly large volumes of information, a complete, integrated solution for improving healthcare is now critical for providers seeking to unite their data and improve their systems holistically. In this two-pager, you'll learn how Microsoft Dynamics 365 Healthcare Accelerator connects your Dynamics 365 health solutions to your Electronic Health Records (EHR) and other data sources to help you enable personalized care, improve operational outcomes, empower care teams, and reimagine healthcare.

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Digital transformation has become one of the keys that modern healthcare providers use to unlock increased efficiency and dramatically improve their patients' experiences. From applications that enable patients to solicit their services from any location to collaboration software that allows providers to increase the effectiveness of existing services, digital is transforming the industry in ways that were previously unthinkable. Subscribe now to stay up to date on the latest insights and trends in the digitization of healthcare, and see how Microsoft technology can be used to provide patients with enhanced services.

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How to Empower Your Employees to Be More Customer-Centric

"Empowerment taps into the potential of a human being to do more than what is typically defined by their job description. Empowerment allows that individual to take initiative, to show courage, and to speak up and to make things better," writes Phil Geldart, a recognized authority in transforming organizational culture and leadership development. It is especially important in today's digital business world, because customers expect personalized experiences. In order for organizations to offer an increasing amount of personalization, they must enable and empower their employees with the trust, knowledge, and permission to do what they know they can do—take care of the customer. In order for the customer-centric business model we strive for to work, your employees must feel empowered to do their part in establishing it. You can't say you want a customer-centric organization and then continually limit the responsibilities and ownership of your employees. "True empowerment allows you to release the potential of employees at all levels and roles," adds Geldart. It's here you'll see results far greater than you would if you simply instruct them what to do in each scenario. For specific guidelines on how to create a more positive workplace, read Geldart's article, "How to Empower Your Employees to Be More Customer-Centric."

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DHHS: Department of digital transformation

Improving operational efficiency is at the core of enabling better outcomes for patients. By freeing employees from manual intensive tasks and outdated legacy technology, organizations can focus on optimizing their processes and improving patient experiences. For the Department of Health and Human Services (DHHS) in Victoria, Australia, part of this process meant eliminating the agency's dependence on paper and improving its employees' ability to collaborate and share critical information. Watch this video to learn how digitization based on Microsoft technology has enabled DHHS to be more efficient, eliminating more than 80,000 paper faxes per year and enabling seamless collaboration that empowers data-driven decision-making.

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Editorial Leadership in the Age of Content Marketing Automation

Content marketing is now widely understood and accepted as a pillar in the business industry; we acknowledge that providing educational materials to prospects and customers is vital to earn the business and loyalty of today's buyers. As technology rapidly advances, however, the concept of content marketing is changing as well. Content automation, along with editorial and creative arts automation, will continue to affect how we include content to buyers. As the "content landscape" changes, Cameron Conaway encourages leaders to continue to have an open mind and adapt along with this transformation. Rather than base your decision-making on fear, he urges you to "work to shift your mindset and develop habits of curiosity about what's changing and why." These are attributes of leaders who understand technology trends and are in it for the long haul—not short-term success. Read Conaway's full article, "Leadership in the Age of Content Marketing Automation" for inspirational insight on how to remain a content leader in the age of content automation.

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Department of Health and Human Services: Health services delivering powerful digital experiences

The reach and scope of digital healthcare services is expanding. Given the overwhelming potential they offer for transforming the industry, it's safe to say that this is only the beginning of a much deeper transformation. This shift promises to benefit both healthcare providers and their patients by empowering doctors with improved data collection that guides them in helping patients adopt healthier lifestyles, effectively reducing hospital and other medical center visits. Digital technology also enables medical centers to provide smarter, more efficient operations by allowing them to safely store patient records in the cloud and collaborate seamlessly with other facilities around the world. In this video, you'll see how the Department of Health and Human Services (DHHS) in Victoria, Australia, has built solutions based on Microsoft technology that enable enhanced collaboration, allowing the agency to improve the services it provides.

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Enable faster, more accurate decision-making for retail managers. Get started with Microsoft Strategic Retail Solutions.

In the digital age, fast, accurate decision-making can make the difference between seizing a unique opportunity and remaining on the sidelines. To create a business that's truly more agile, managers and other decision-makers must be empowered with digital tools that enable them to process tasks more effectively and obtain a holistic view of their customers. Subscribe now to learn how you can drive intelligent retail and get the most out of your customer- and employee-facing applications by using Microsoft Strategic Retail Solutions.

View: Enable faster, more accurate decision-making for retail managers. Get started with Microsoft Strategic Retail Solutions.

5 Tips to Get More Customers and Retain Them Too

The buyer's journey is a progression of steps the buyer takes when making a purchase. Most businesses know that they need to support the customer at all stages, even though a lot of the process is done before a buyer engages with the seller. When buyers are ready to engage, you must be ready. In the article, "5 Tips to Get More Customers and Retain Them Too," Dhaval Sarvaiya discusses the main stages of the journey: awareness, consideration, decision, retention and advocacy. In the final stage, he reminds us that customers with great experiences will "fall in love with your brand" and that they will not only "promote your brand but will defend it as well." Imagine customers so loyal that they will defend what you're selling—all because they so strongly believe in it. Read this entire article for pointers on how to support your customers at all stages of the buyer's journey.

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Work remotely, stay secure

As businesses have had to quickly pivot to new working environments, cyberattacks become an urgent concern. In this thought leadership article, you can learn some of best practices using Microsoft security that help ensure the best protection. Examples include secure access to cloud applications that protect sign-ins with security defaults, methods to manage and secure corporate data in approved apps on personal devices, and providing clear and basic information, including how to protect their devices, will help you and employees stay ahead of threats so they can remain productive.

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Empowering managers

Retail managers have a lot on their plate, and ensuring that they make the best of the time they have available is imperative. One way to address this is to ensure that they have access to the business-critical information they need to obtain a holistic view of their customers and stores. This way, managers are empowered to make accurate decisions quickly based on the most-current data and focus on delivering innovative in-store experiences that increase revenue and improve customer loyalty. In this video, you'll see how Kroger's Microsoft-powered Virtual Store Manager solution enables retail decision-makers to process their tasks electronically, allowing them to make more-effective decisions and create alluring in-store experiences.

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