View: Strengthen customer relationships with a unified customer data profile and predictive insights
Monday, May 17, 2021
Fortnum and Mason delivers memorable customer experiences with Microsoft Dynamics 365
Fortnum and Mason delivers memorable customer experiences with Microsoft Dynamics 365
Wednesday, May 12, 2021
Latest in MLops
Final AI-written
MlOps Newsletter
This document is aimed at data scientists and ML engineers who want to apply DevOps principles via MLOps to ML systems. Many companies invest in developing forward-looking models that can provide value to their users. ML Ops is an ML engineering culture and practice that aims to develop and deploy predictive and predictive analytics systems for business applications. Sources: 1
The practice of MLOps means to be involved in all steps of ML system construction, including the design, development, testing, deployment and management of the ML systems themselves. The company is driving innovation and democratization through the development and deployment of advanced analytics and machine learning systems, as well as the integration of AI, machine learning, data science and managed services (MMS). Sources: 5, 7
DataRobot supports the advanced capabilities required by data scientists in a way that makes them easy to use. After introducing an automated machine learning solution with the AIOps team in 2015, they acquired Nutonian, Nexosis and 2018 Cursor in 2016. Leading artificial intelligence companies raised more than $1.5 billion in venture capital funding and $2.2 billion in private equity funding in 2017-2018. Sources: 7
DataRobot's platform accelerates and scales data science capabilities to maximize transparency, accuracy, and collaboration. According to a recent report, Data Robot is recognized as one of the top ten machine learning companies in the US and the third largest company in North America. DataRobOT's capabilities protect the privacy and security of data scientists and their colleagues, while maximizing transparency and accuracy in collaboration. Sources: 7
According to industry analysts, only a small percentage of AI models make it into production, and few of them seriously lack the control and monitoring needed to ensure that AI can be trusted. In the official announcement, DataRobot said: 'The value derived from this investment is missing from the AI model used in production. To control production models, the ability to scale and reduce the risk of human error and code updates is required. Sources: 4, 7
Strong governance gives us the freedom to take steps that advance AI-driven businesses and realize the value of AI through the integration of machine learning and AI applications into our business. DataRobot is a leader in enterprise AI, delivering trusted AI technology to global companies participating in today's intelligence revolution. Ensuring compliance with legal and regulatory requirements also means taking a proactive approach to data security, data protection and data protection. Sources: 4
Cloudera recently announced an ML Monitoring Service to capture technical performance metrics and model predictions. In addition to developing machine learning models and monitoring them in production, there are additional tools, processes and collaboration options that allow you to scale your data science practices. Automation and infrastructure practices are analogous to development practices and include infrastructure. Sources: 6
Some tasks now include monitoring production machine learning models for drift, automating the retraining of models, warning when drift is significant, and detecting when a model requires an update. Others include versioning the training data underlying the model and searching for model repositories. Sources: 6
As more organizations invest in machine learning, it is necessary to raise awareness of model management and operations. The good news is that we are making great progress in the areas of model monitoring, model monitoring and drift monitoring. Sources: 6
The application of these practices simplifies the management process, automates, increases quality and increases quality. Public cloud providers also share best practices in implementing MLops in Azure Machine Learning. Sources: 3, 6
Data scientists and ML / DL engineers can optimize various functions, hyperparameters and parameters of the model while retaining and managing the data, code base and reproducible results. Sources: 3
Despite all efforts and instruments, the ML / DL industry is still struggling with the reproducibility of experiments. The complexity of the use of machine learning models has led to the relatively new concept of MLOps. Sources: 0, 3
MLOps has established ML as an engineering discipline and brings together a range of tools that aim to automate the ML lifecycle. MLOps focuses on machine learning as a toolbox, not a single tool to establish and establish ML in engineering disciplines and automate its implementation. Sources: 0
HONEYPOTZ INC offers an end-to-end machine learning solution that does just that, and companies can use it to deliver concrete results driven by ML. AIStudio.ml cleverly leverages emerging Kubeflow’s and machines - learning technologies to make the application of ML more efficient, scalable, and cost-effective.
Contact us for more information, sign up for our upcoming webinar, and take a look at some of our other model-related activities on our website:
Cited Sources
https://www.datasciencecentral.com/profiles/blogs/how-to-use-mlops-for-an-effective-ai-strategy 0
https://www.enterprisetimes.co.uk/2020/02/06/why-governance-comes-first-in-mlops/ 4
https://www.crystalloids.com/news/what-is-mlops-and-why-is-it-important 5
Legal Notice The text provided on this site is based on and the intellectual property of the cited sources and ai-writer.com is not responsible for the
Tuesday, May 11, 2021
Turn prospects into engaged customers
Today's B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn't cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.
Engaging at scale
This infographic represents successful companies' consensus about which sales tools are most effective in enabling their sales teams to engage at scale with target accounts.
Monday, May 10, 2021
Worldwide logistics provider connects the dots, boosts ROI with Dynamics 365 Marketing
How does a global company connect its salespeople to customers in an efficient yet personal way? Rotterdam-based Broekman Logistics decided to add the Microsoft Dynamics 365 Marketing app to the company's existing Dynamics 365 Sales app to make it even easier and more efficient to find and develop high-quality leads and nurture customer relationships. As a result, Broekman Logistics not only increased its sales, but also gained valuable insights that it uses to sharpen sales management. The real engine behind global logistics? It's all about a smooth collaboration between sales and marketing.
Tuesday, May 4, 2021
Digital selling insights
Orchestrating data from multiple sources is important when compiling an accurate "big picture" to inform strategic action. This infographic offers 5 keys to provide insights and recommendations to your team.
Monday, May 3, 2021
Sell smarter with Microsoft Dynamics 365 and Office 365
Tuesday, April 27, 2021
The power of relationship selling
In this report—a collaboration between Microsoft and Heinz Marketing—you'll find insights gleaned from over 200 in-depth surveys with top sales leaders. Learn how to achieve desired sales goals, maximize the effectiveness of customer data, and take more strategic steps toward building personal relationships using data-driven engagement tactics.
The Company Of The Future Has A Soul
Blake Morgan, author and speaker on customer experience, companies, and the future, states that it's clear that the most successful companies will be the ones that focus on enriching the lives of the people associated with it. It's not just about profits—it's about caring for other humans and our world. She says that people are frustrated by governments and their inability to make change as quickly as people want, and that instead people have turned toward corporations and businesses to make a greater, more efficient impact on society. "The company of the future has a soul," writes Morgan, "it has a purpose and contributes to the well-being of its customers, employees and community." Read her entire article and watch her short video, "The Company of the Future Has a Soul" for a richer understanding of what the best companies of the future embody.
Monday, April 26, 2021
Solution overview video
Tuesday, April 20, 2021
Gartner Peer Insights 'Voice of the Customer': CRM Lead Management
Gartner Peer Insights compares vendors' customer relationship management (CRM) systems, which can then be used to determine best practices for your own business. This study in statistics provides insight on the best ways to capture and manage leads.
Customer Lifetime Value and the Subscription Economy
In our digital world, subscription services are more complicated. Specifically, a business's costs, benefits and value of subscriptions are more complex. It's no longer as simple as multiplying the cost of the subscription by the number of months and subtracting the costs associated with acquiring the customer and publishing and delivering the magazine. Think about it: ALL of those methods have changed! A customer's Lifetime Value (LTV) is multifaceted—and it "represents the very financial lifeblood of any business organization trying to succeed in today's 24/7 digital world," writes Phani Nagarjuna. He adds that according to predictions by Gartner, Inc., "virtually all new entrants and 80% of existing vendors will offer some form of a subscription-based business model by 2020." Read Nagarjuna's article, "Customer Lifetime Value and the Subscription Economy" for a deeper understanding of LTV. An updated understanding of your customer's value is foundational to your marketing approach and business in general.
Buying is a journey
Go beyond transactions and interactions to give your buyers unique experiences that build trust. Transform the sales experience with Dynamics 365 Sales. Features include enabling smarter selling with contextual AI, increasing sales profitably with advanced insights, and improving coaching and sales performance.
Tuesday, April 13, 2021
4 Reasons Why Social Proof Is Essential to Building Your Brand
Social proof is the idea that people will follow the actions of others—that since so many other people behave in a certain way, it must be the correct behavior. In digital marketing, social proof is highly influenced by comments and reviews on your social platforms. Studies have shown that people are not only more likely to share their experiences about your product or service online, but they are also more likely to be influenced by what other people say and write about you. So yes, it's vital that customers are sharing positive reviews of doing business with you—customer service has never been more important than in the digital age.
Maleeka T. Hollaway, in her article "4 Reasons Why Social Proof is Essential to Building Your Brand," states that your social proof demonstrates the degree in which you've helped your clients gain results. "When you can publicly share with your audience how your work or product has created transformations for those who do business with you, naturally, people are inclined to pay attention. Results speak for you whether you are present or not," writes Hollaway. Customers' excitement is often contagious, and you suddenly access the radar of people who might not have even known about your brand, according to Holloway. To read more in depth about social proof and the reasons it's essential to your business, read her entire article. Social proof has never been more important.
Monday, April 12, 2021
How to accelerate digital selling with Dynamics 365
Tuesday, April 6, 2021
Subscribe now
Drive smarter selling and optimize engagement. Microsoft has the tools to make it happen. Subscribe now!
Council Post: Creating An Effective Case Study: 12 Important Tips To Remember
Case studies are effective marketing tools when done correctly. Not only do you need to select which background details to include in your case study, but you also need to pack it carefully so that it demonstrates you are a problem solver and have desirable skills—without looking like you are merely promoting your business. It's a balance. This article offers 12 key elements—offered by 12 members of Forbes Agency Council—to keep in mind when creating cases studies. For example, Emily Porter's tip is #9 Let the Images Do the Work. Aside from ensuring a case study is focused on the solution to the problem, Porter writes that "nothing brings it to life more than imagery. In lieu of a long-form case study, consider a photo essay with solid captions narrating the case study" in order to keep the audiences truly engaged while illustrating your product's value.
Microsoft Partner Network podcast: Partner Marketing Pros- Episode Nine (Part Two)
This week's guest is Gerry Murry, a Research Director with IDC's Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he's got a great pulse on marketing budgets and trends. He confirms that we've seen an increase in social, content and digital marketing and that the significant upsurge in digital marketing is because it's "way less expensive for the reach that you get." Yet he also advises to pay close attention to the privacy and data collection trends that continue to be on the rise. Marketers must be respectful and create positive relationships centered around customer privacy—a priority pillar in this digital business world. Listen to the entire podcast for more insight into marketing budgets and investments!
Monday, April 5, 2021
Rapidly-growing UK restaurant chain migrates key business processes to Microsoft Dynamics 365
Big Red Cloud: Targeting pain points
Tuesday, March 30, 2021
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Digital transformation in healthcare is revolutionizing how we perceive our interactions with technology. Telemedicine, medical devices enabled by artificial intelligence (AI), and blockchain electronic health records (EHRs) are just some of the technologies that are helping improve patient-provider interactions. With the overall goal of enhancing patient care, the modern healthcare industry is seeking to streamline physicians' work, optimize systems, improve patient outcomes, reduce human error, and lower costs via amazing web and mobile experiences.
Subscribe now for the latest insights into how Microsoft for Healthcare is empowering providers via better tools and more efficient solutions to increase patient satisfaction.
DHHS: Platform plus agile development
Monday, March 29, 2021
Four Ways To Boost Customer Experience (And Thus Hold Onto Your Clients)
Customer satisfaction needs to be THE priority in every area of your business. Each interaction a customer has with you will either positively or negatively influence your brand, the customer's lifetime value, and the impact on future customers and therefore your revenue. The customer experience is everything in today's market. Ryanne Van Der Eijk is the Chief Customer Experience Officer at RAKEZ and knows how to create a customer-centric workplace. She shares her best advice for providing the right experience to customers in her article, "Four Ways to Boost Customer Experience (and Thus Hold onto Your Clients)." One of her tips is to build customer-centricity as part of your company culture. Start by defining your company's philosophy on customer service—that's the easy part—and then work on ways to share it via the workflow, the hiring process and the staff training. Read her entire article for more ideas for developing a culture focused on customers and her other tips to boost overall customer experience.
Tuesday, March 23, 2021
5 Technological Innovations Changing Medical Practice
Game-changing technological innovations are having profound repercussions in almost every industry across the world. The health sector in particular is embracing innovations that offer significant business opportunities for entrepreneurs and investors. And with tech developers, engineers, and researchers regularly breaking new ground and achieving what was once thought impossible, it seems that the question to ask now is not if a given breakthrough can be achieved, but when.
Read this article to learn about the five key areas in which digital transformation is enabling providers to drive breakthroughs in healthcare and deliver improved patient experiences.
Monday, March 22, 2021
Microsoft Dynamics 365: Rapid healthcare transformation demands a holistic approach
As the healthcare industry continues its rapid shift toward value-based care, providers are facing a stark challenge: evolve quickly or risk losing patients. To remain competitive, modern healthcare leaders must find ways of unifying healthcare data to unlock connectivity and interoperability that can improve the value of care. Effective strategies must address healthcare's core challenges comprehensively through modern technologies that support multifaceted goals to achieve exponential improvements, instead of one-off solutions that address single challenges.
Read this eBook to learn how unlocking interoperability via Microsoft Dynamics 365 can help your organization enable personalized care, reimagine healthcare, improve operational outcomes, and empower care teams. You'll also discover how achieving these four objectives will allow your organization to reduce costs, increase revenue, and better manage risk, leading to dramatically improved patient outcomes.
View: Microsoft Dynamics 365: Rapid healthcare transformation demands a holistic approach
Tuesday, March 16, 2021
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Digitizing behind-the-scenes processes potentially offers one of the most important productivity gains the public sector has seen in decades. It's also one of the most challenging undertakings an organization can pull off. Many well-intentioned digital efforts have been plagued by unfortunate side effects, including high costs, burdensome efforts, and lack of positive results. To prevent these scenarios, governments must concentrate their digital efforts on improving the experiences of users, rather than upgrading technologies for their own sake.
Subscribe now to learn how Microsoft for Healthcare enables providers to deliver patient-centric experiences that fuel growth and increase the productivity of care teams.
DHHS: Growing community services with apps
Monday, March 15, 2021
Does Your Company Culture Lead to Happy Customers?
The correlation between employee experience and customer experience is clear: if the employee experience is mediocre or poor, employees will generally not care much about the company or the customers, states Phil Geldart in his Entrepreneur article, "Does Your Company Culture Lead to Happy Customers?" On the other hand, IBM found that if "employee experience is positive, and people feel valued and happy, they will care much more about the customer experience and be proud to work for the company," writes Geldart. Contributing factors for employee experience include physical environment, technological tools, and the organization's culture. Geldart shares that leaders have a responsibility to mirror how they expect their employees to treat customers. For example, if the "culture is one where employees embrace behaviors such as trust, collaboration, communication, respect, transparency and inclusion, they will, in turn, treat your customers in the same manner as they treat their colleagues," writes Geldart. Read the entire article for more examples of areas that greatly impact employee experience.
Tuesday, March 9, 2021
How AI is transforming healthcare
Artificial intelligence (AI) is driving massive innovation in the healthcare and life sciences industries. It's expediting advances in drug research and discovery, allowing for better and faster diagnoses, and enabling far greater efficiency in business processes. Considering how many can benefit from AI advancements in the healthcare industry, it's a sector where technology stands to have the one of the biggest impacts on society.
Read this article to learn how #AI, machine learning, and robots will continue to shape the future of the healthcare industry and enhance patient experiences in the upcoming decades.
Microsoft Dynamics CRM: Demonstrating Improvements in quality and efficiency of patient care
Healthcare organizations face extreme business, clinical, and technical pressures as they make the shift from fee-for-service to value-based care delivery and reimbursement models. Legacy Electronic Health Records (EHRs), as they are architected today, lack true collaboration capabilities, resulting in clinician inefficiencies and patient dissatisfaction. To make matters worse, with the shift from volume- to value-based payments, patients are now discharged "quicker and sicker" into a delivery ecosystem that was never designed to manage and coordinate care beyond any single facility. To succeed in this new paradigm, providers must become increasingly more agile and collaborative; they must also recognize the importance of CRM as a component of their patient engagement strategy.
Read this whitepaper to learn how Microsoft Dynamics CRM provides healthcare organizations with the salesforce automation, marketing planning, social listening and engagement, customer service, and analytics capabilities that are crucial for improving patient care and enhancing collaboration within and among care teams.
View: Microsoft Dynamics CRM: Demonstrating Improvements in quality and efficiency of patient care
Monday, March 8, 2021
Council Post: The Era Of Evocative Marketing Has Arrived -- Are You Ready?
In an era of sensory overload—or, perhaps just 'overload'—we need to be extra-sensitive to the content and delivery of our marketing messages. We don't want to be the "one more thing" that's bombarding consumers; rather, we want to be fresh, unique and different.
Lora Kratchounova, founder of Scratch Marketing + Media, says that the best differentiator in this this "crowded, loud digital landscape" is "content aimed at making audience members feel." Yes, "feel"—you know, emotions. Kratchounova writes that evocative content—compelling stories, captivating images, and uplifting video—is what stands out in today's digital world, where research shows that consumers are exposed to thousands of ads in a day.
Read Kratchounova's fascinating look at ergonomics (also known as human-factors engineering) and its influence on today's marketing in a digital world. Read "The Era of Evocative Marketing Has Arrived—Are you Ready?"
Tuesday, March 2, 2021
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Digital collaboration increases transparency among employees; it also empowers organizations to develop better interdepartmental relationships, improve workflow, and reduce lead times. In addition, collaboration solutions can provide co-workers with a single place to brainstorm ideas, communicate, collaborate, store files, share knowledge, and get work done without any lags or setbacks.
Subscribe now to get the latest insights into how digital collaboration powered by Microsoft 365 is creating more efficient, faster-growing businesses worldwide.
Monday, March 1, 2021
DHHS: Collaborating and caring
A Grateful Culture Is A Healthy Culture. Here's How To Create It.
Many studies over the past decade show a correlation between gratitude and happiness—the more people feel and practice gratitude, the more contentment and joy they experience. We know this is true in our personal lives—and it's true in our professional lives as well. In his article, "A Grateful Culture is a Healthy Culture. Here's How to Create it," John Hall writes about gratitude in the workplace; specifically, how to create an appreciative company culture amongst team members. The first step, writes Hall, is to start with yourself: "Make time to reflect each day on the positive things that have happened to you, what you've already accomplished, and what you like about yourself." While it's nice to communicate your appreciation to others, it's not essential that you do so repeatedly. Just by making time to consider what you're your grateful for, you've stimulated your hypothalamus which regulates a lot and affects empathy, social cognition and emotional experiences. It's difficult to encourage gratitude in your team if you're not experiencing it yourself. And yes—they'll know. Read Hall's entire article for three other ways to create or increase a culture of gratitude.
Tuesday, February 23, 2021
Improve Your Brand's Online Reputation with SEO
In today's digital world, a positive online reputation relates to much of a business's success. Good reviews and high scores along with relevant content help consumers find your website. That's why Search Engine Optimization (SEO) should be a main part of your online reputation management. SEO involves tailoring your website's content to rank high in search engines' criteria—and put you at the top in buyer searches for products and services. It includes identifying and using key words, content optimization, link building, and blog and social media presence. In her article, "Improve Your Brand's Online Reputation with SEO," Jessica Wong explains that the "right blog can contribute to your SEO ranking, generate more clicks from the search engine results page and help turn those clicks into sales." A blog post should have a good mix of search keywords, relevant videos and pictures, and links to and from your page, she explains. Read Wong's entire article for an overview of the four stages to SEO implementation and the six areas to focus on for improving your brand's online reputation related to SEO.
Digital therapeutics trends and considerations in times of crisis
Digital Therapeutics (DTx) mobile software solutions that digitally deliver clinically proven medical interventions have been crucial in helping countless people to receive effective healthcare from the comfort of their own homes. Thanks to these solutions, healthcare providers and organizations have managed to successfully connect with patients around the world to monitor and address their mental health, cognition, obesity, diabetes, heart disease, and overall wellbeing.
Read this article to learn about the main trends that have emerged in how companies are leveraging DTx to help people with chronic conditions live healthier, more fulfilling lives, even during the current pandemic.
Monday, February 22, 2021
Microsoft Dynamics 365 Healthcare Accelerator: Unlocking rapid progress with unified data
Unified data delivers the insights medical providers need to provide the best patient care experiences, from efficiently ordering medical supplies to effectively managing surgery scheduling. As data sources become more numerous and provide increasingly large volumes of information, a complete, integrated solution for improving healthcare is now critical for providers seeking to unite their data and improve their systems holistically.
In this two-pager, you'll learn how Microsoft Dynamics 365 Healthcare Accelerator connects your Dynamics 365 health solutions to your Electronic Health Records (EHR) and other data sources to help you enable personalized care, improve operational outcomes, empower care teams, and reimagine healthcare.
View: Microsoft Dynamics 365 Healthcare Accelerator: Unlocking rapid progress with unified data
Tuesday, February 16, 2021
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Digital transformation has become one of the keys that modern healthcare providers use to unlock increased efficiency and dramatically improve their patients' experiences. From applications that enable patients to solicit their services from any location to collaboration software that allows providers to increase the effectiveness of existing services, digital is transforming the industry in ways that were previously unthinkable.
Subscribe now to stay up to date on the latest insights and trends in the digitization of healthcare, and see how Microsoft technology can be used to provide patients with enhanced services.
How to Empower Your Employees to Be More Customer-Centric
"Empowerment taps into the potential of a human being to do more than what is typically defined by their job description. Empowerment allows that individual to take initiative, to show courage, and to speak up and to make things better," writes Phil Geldart, a recognized authority in transforming organizational culture and leadership development. It is especially important in today's digital business world, because customers expect personalized experiences.
In order for organizations to offer an increasing amount of personalization, they must enable and empower their employees with the trust, knowledge, and permission to do what they know they can do—take care of the customer. In order for the customer-centric business model we strive for to work, your employees must feel empowered to do their part in establishing it. You can't say you want a customer-centric organization and then continually limit the responsibilities and ownership of your employees. "True empowerment allows you to release the potential of employees at all levels and roles," adds Geldart. It's here you'll see results far greater than you would if you simply instruct them what to do in each scenario. For specific guidelines on how to create a more positive workplace, read Geldart's article, "How to Empower Your Employees to Be More Customer-Centric."
DHHS: Department of digital transformation
Tuesday, February 9, 2021
Editorial Leadership in the Age of Content Marketing Automation
Content marketing is now widely understood and accepted as a pillar in the business industry; we acknowledge that providing educational materials to prospects and customers is vital to earn the business and loyalty of today's buyers. As technology rapidly advances, however, the concept of content marketing is changing as well. Content automation, along with editorial and creative arts automation, will continue to affect how we include content to buyers.
As the "content landscape" changes, Cameron Conaway encourages leaders to continue to have an open mind and adapt along with this transformation. Rather than base your decision-making on fear, he urges you to "work to shift your mindset and develop habits of curiosity about what's changing and why." These are attributes of leaders who understand technology trends and are in it for the long haul—not short-term success. Read Conaway's full article, "Leadership in the Age of Content Marketing Automation" for inspirational insight on how to remain a content leader in the age of content automation.
Department of Health and Human Services: Health services delivering powerful digital experiences
Tuesday, February 2, 2021
Enable faster, more accurate decision-making for retail managers. Get started with Microsoft Strategic Retail Solutions.
In the digital age, fast, accurate decision-making can make the difference between seizing a unique opportunity and remaining on the sidelines. To create a business that's truly more agile, managers and other decision-makers must be empowered with digital tools that enable them to process tasks more effectively and obtain a holistic view of their customers.
Subscribe now to learn how you can drive intelligent retail and get the most out of your customer- and employee-facing applications by using Microsoft Strategic Retail Solutions.
5 Tips to Get More Customers and Retain Them Too
The buyer's journey is a progression of steps the buyer takes when making a purchase. Most businesses know that they need to support the customer at all stages, even though a lot of the process is done before a buyer engages with the seller. When buyers are ready to engage, you must be ready. In the article, "5 Tips to Get More Customers and Retain Them Too," Dhaval Sarvaiya discusses the main stages of the journey: awareness, consideration, decision, retention and advocacy. In the final stage, he reminds us that customers with great experiences will "fall in love with your brand" and that they will not only "promote your brand but will defend it as well." Imagine customers so loyal that they will defend what you're selling—all because they so strongly believe in it. Read this entire article for pointers on how to support your customers at all stages of the buyer's journey.
Work remotely, stay secure
As businesses have had to quickly pivot to new working environments, cyberattacks become an urgent concern. In this thought leadership article, you can learn some of best practices using Microsoft security that help ensure the best protection. Examples include secure access to cloud applications that protect sign-ins with security defaults, methods to manage and secure corporate data in approved apps on personal devices, and providing clear and basic information, including how to protect their devices, will help you and employees stay ahead of threats so they can remain productive.
Monday, February 1, 2021
Empowering managers
Tuesday, January 26, 2021
Shipping company navigates to the cloud, boosts security, cuts operating costs by 50%
Why smart data strategies will drive the evolution of retail
When e-commerce and online retail first appeared, many people—including some experts—speculated that it signaled the beginning of the end of brick-and-mortar retailers. For a moment, there was near agreement that physical stores were a thing of the past, but this was a misconception.
As with other overblown predictions, the so-called end of retail stores didn't happen. Instead, the industry was taken over by a new breed of tech-savvy retailers that harnessed the power of digital transformation and analytics to create unified, alluring experiences for today's consumers. Retailers are still adapting to this new, digitally driven business model, but most are already reaping the benefits that the new digital ecosystem offers.
In this article, you'll learn about the challenges that retailers can face in analyzing their business performance, and what they can do to improve on their data-driven initiatives.
Microsoft Threat Protection stops attack sprawl and auto-heals enterprise assets with built-in intelligence and automation
Attackers will cross multiple domains like email, identity, endpoints, and applications to find the point of least resistance. Today's defense solutions have been designed to protect, detect, and block threats for each domain separately, allowing attackers to exploit the seams and threshold differences between solutions—leaving the business vulnerable to attack. Microsoft Threat Protection stops attack sprawl and auto-heals enterprise assets with built in intelligence and automation. Read on to learn more.
Monday, January 25, 2021
Deliver a modern customer journey with Microsoft
In a retail industry increasingly dominated by Internet of Things (IoT) devices, digital transformation, and review-based shopping, modern consumers are never short of options for evaluating and purchasing their favorite products and services. While these tools foster remarkable shopping experiences, they also challenge retailers, who must become increasingly innovative in their approaches to consumer-facing solutions and strategies for process optimization.
In this infographic, you'll see how Microsoft Strategic Retail Solutions can be employed during each of these stages to increase employee satisfaction and create revenue-generating experiences.
Tuesday, January 19, 2021
Enrich your customer, manager, and employee experiences. Get started with Microsoft Retail Solutions.
Effective retail solutions provide stakeholders with relevant information and insights. Whether you're building shelves that help shoppers find curated offers, apps that give insights into business performance, or work tools that empower employees to do more with less, you must also provide the data that each user needs to make better-informed decisions.
Subscribe now to learn more about how you can create high-impact solutions that elevate customers' shopping experiences through the power of Microsoft Retail Solutions.
Greater Security
Greater security at lower cost with the expertise and power of Microsoft security solutions. Learn more about simplifying and fortifying with Microsoft security.
Kennametal embraces Microsoft cloud strategy to drive business innovation
Vision of innovation
Monday, January 18, 2021
How to Become a Leadership Influencer
Blending the concepts of "social influencers" with "thought leaders," Tom Popomaronis states that a new breed is emerging. A "leadership influencer" still shares knowledge and philosophy through various channels but also demonstrates a rare skill—the power to inspire. Popomaronis shows you where to begin if you haven't published anything yet. He suggests, for example, you could start by writing about favorite quotes and the lessons you associate with them. Eventually, you'll focus more on your industry expertise. The point is, you need to start somewhere. It doesn't matter what you call yourself—but if you can inspire others with your content, you're one step closer to "leadership influencer." Read "How to Become a Leadership Influencer" by Tom Popomaronis.
Tuesday, January 12, 2021
How to Turn Your Business Goals into a Strong Social Media Strategy
Social media plays an important role in marketing. Not only does it cost very little, but it's a quick way to get valuable content to large audiences with a personal touch. Social media platforms are non-negotiable, but are you effectively utilizing them to meet your business's goals?
In her article, "How to Turn Your Business Goals into a Strong Social Media Strategy," writer Elissa Liu states that too many businesses fail to connect their goals with a complementary strategy—instead, they shoot from the hip and post or share what is convenient or what they think their targeted audience may like. There's little follow-up and return on investment is unknown.
Instead, Liu suggests you create a strategy to meet a clearly defined goal. For example, if one of your business goals is to improve customer service, look at how you process complaints and questions. Some people are okay making a phone call, but others might prefer sending a comment through Facebook messenger. Liu points out that customers need several avenues to complain or question—and they expect timely responses. Do you know your response time on social media? Is it clearly defined within your company and is it tracked? It's obvious reading this that social media response time affects customer service—but it's amazing how many businesses do not utilize social media platforms with this understanding. Use Twitter, Facebook, YouTube, and LinkedIn to improve your customer service, if that is one of your business goals. Read Liu's entire article for great tips on translating your business goals into social media goals!
Mobile solutions for retailers: Off the shelf or private label?
As mobile devices became more user-friendly, media-focused, and accessible, consumers gain always-on access to the benefits of digital transformation. Such devices also provide retail businesses with the tools to create more-personalized experiences tailored to each user's unique preferences and shopping habits. But the benefits don't stop there. Retailers have realized that digital technology can be as useful for customer-facing applications as it is for internal processes, and they've started employing it to help their workers provide immediate solutions to customer issues.
While mobile solutions have become crucial tools for employees, they pose a new challenge for retailers: Should they choose private-label or off-the-shelf devices? In this article, you'll learn about the pros and cons of each to help you decide which works best for your business.
RapidDeploy helps first responders defend public safety with Azure Sentinel
RapidDeploy creates its Cloud Aided Dispatch systems to help first responders act quickly to protect the public. There's a lot at stake, and the company's cloud-native platform must be secure against an array of serious cybersecurity threats. So, when RapidDeploy implemented a Security Information and Event Management (SIEM) system, it chose Microsoft Azure Sentinel, one of the world's first cloud-native SIEMs. See the full story in the video below.
Securing the hybrid cloud with Azure Security Center and Azure Sentinel
Infrastructure security is top-of-mind for organizations managing workloads on-premises, in the cloud, or hybrid. Azure Security Center provides unified security management by identifying and fixing misconfigurations and providing visibility into threats to quickly remediate them. Azure Sentinel collects data from Azure Security Center. Learn more about this integrated and efficient solution in this article.
The virtuous cycle of retail
In business, a virtuous cycle is a set of recurring processes in which the objective of each is to increase the beneficial effect on the next. Not so long ago, the typical purchase pattern was linear. Further, it involved very few steps from the time consumers first learned about a product or service to the time they purchased it. With the arrival of digital transformation, though, both online and brick-and-mortar retailers are adapting to a new virtuous cycle, one in which personalized experiences are the norm and digital customer service tools play crucial roles in making or breaking a purchase every step of the way.
In this infographic, you'll learn how digital technology has driven retail's virtuous cycle and get insights into how you can improve your customers' experiences via Microsoft Retail Solutions.
Monday, January 11, 2021
Microsoft Sentinel
Azure Sentinel is intelligent security analytics for your entire enterprise. Collect data, detect threats, investigate incidents, and rapidly respond with Sentinel.
Tuesday, January 5, 2021
Expand your offerings portfolio with innovative digital solutions. Get started with Microsoft Retail Solutions.
Merchandise and customer service have traditionally been the main focus of the retail industry's portfolio. Digital transformation now allows retailers to expand on their main capabilities and develop innovative solutions that boost their bottom line, as well as that of their partners and clients. Digital is reshaping retail into a more diverse, tech-infused industry where innovation is king and disruption creates new collaboration opportunities.
Subscribe now to learn how to get the most from your existing retail applications by leveraging Microsoft technology to diversify your service portfolio.
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St. Luke's University Health Network secures digital health transformation with Microsoft 365
St. Luke's University Health Network (SLUHN) looks to the cloud to define a new way of providing health services of its ten hospitals and 300 sites across ten counties in Pennsylvania and New Jersey. This video outlines how the health network embarked on a digital health transformation journey using the Microsoft 365 productivity cloud to empower more than 15,000 employees. The intuitive tools protect sensitive information in cloud applications, simplifying security with interoperable solutions to save time while enhancing the hospital network's security posture. In turn, this optimizes health team collaboration and improves patient experience.
Retail as a service
How to 'Spring Clean' Your Website with Content Auditing
You know the importance of periodically cleaning out your closet, your car, your emails, and your file folders. Not only do you create a cleaner, more orderly space, but you inevitably discover items you didn't know you had, perhaps even misplaced valuables. It's the same with your company's website. How often do you invest time to examine the content of your website?
The first step, writes Syed Balkhi in "How to 'Spring Clean' Your Website with Content Auditing," is to set a clear goal: want to increase audience engagement or improve your SEO results or another specific goal? Once you know your goal, you can look at your pages and posts with a lens that supports accomplishing it. For example, if your goal is to increase audience engagement, you need to determine which topics your visitors are most interested in, and then filter your current content accordingly. Balkhi includes tips on how to create a content inventory (and why you need one) and then how to take action to reach your goals. Read this article—and get ready to clean!
Monday, January 4, 2021
Navigate data protection and risk in the cloud era
Microsoft invests in compliance and risk management to help your customers more easily protect and govern their data, address regulations and standards, and mitigate insider risks. The how-to guidance article announces new capabilities in Microsoft 365 that use machine learning and intelligence to help your customers address compliance and risk management in their organizations.
Tuesday, December 22, 2020
Retail in the 2020s: The death of consumerism?
Thanks to new technologies and rising customer expectations, retailers have become experience hubs for millions of shoppers around the world. It's no secret that retail has fully embraced digital transformation, leading many experts to speculate about where the industry is heading next and what to expect from retail experiences going forward.
In this article, you'll learn about the six main forces that will play key roles in determining this decade's retail technology.
Overview of Microsoft Defender ATP
The challenges faced by today's retail stakeholders
As digital transformation touches every aspect of the retail industry, it's in retailers' best interest to embrace innovative applications that add customer value and improve operations. This is easier said than done, though, because the specific needs of individual retail stakeholders must be taken into consideration in planning and executing every digital initiative.
In this infographic, we'll take a look at the needs of the industry's main stakeholders and how customer-facing solutions can help them meet the main challenges of their various roles.
How to Create Content that Generates Exposure, Loyalty and Sales
Good content strengthens relationships with your customers. "If you hit the right emotional buttons, your content allows people to engage, to trust you and to want to talk with you," writes Cheryl Snapp Conner, CEO of SnappConner PR. Trust and engagement—isn't that what we desire from prospects and current customers?
Some people hesitate to create content because they don't understand the payoff for the investment. A great article will likely include research and several edits, but as Snapp Conner points out, "When it's complete, you can break the 1,000 words into a series of tweets. You can do a short video on the topic. Even better, embed the video into the article. Talk about the theme on a podcast." One piece of content can work hard for you, building trust and creating engagement in multiple arenas.
Read "How to Create Content that Generates Exposure, Loyalty and Sales" for more tips from Snapp Conner, as well as insights from Jeremy Knauff, CEO of Spartan Media. Together they offer fresh perspectives on why your business needs to provide content as part of its marketing campaign.
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Maximize threat detection during attack stages with Microsoft's comprehensive suite of security solutions. Unmatched volumes of data inform Microsoft security solutions. Learn how you can harness decades of security experience with Microsoft Advanced Threat Protection.
Tuesday, December 15, 2020
Complement your in-store experiences with interactive customer applications. Get started with Microsoft Retail Solutions.
Not long ago, retailers feared online stores would render their businesses obsolete. Thankfully, the industry quickly adapted to living in an online, mobile world, and consumers have proven they can't get enough of the unique experiences provided by innovative retailers. That being said, the industry is moving at an unprecedented speed, and always-on digital solutions are no longer the exception, but the norm within the retail industry.
Subscribe now to learn how you can use digital transformation to increase sales, ensure returning customers, and secure your business with Microsoft Retail Solutions.
Why Your Elevator Pitch Isn't Working
The easy part is remembering what an elevator pitch is: a short, catchy way to describe your business when you don't have time to elaborate details (as in an elevator ride). The difficult part is knowing how to deliver one. This article highlights a few aspects that can go wrong with your elevator pitch, along with solutions to make sure that in your short window of time, you're communicating an intentional message.
For example, author Anna Johansson writes that too often the "bottom line" of a pitch isn't apparent, and though it will vary depending on your audience, it should also be clear what it is: "For investors, it's either profitability or longevity. For clients, it's often a proposed solution to a real problem." As Johansson states, you must know who you're talking with—and adjust your pitch accordingly. Easy to understand, harder to do. She provides good tips on how to create, polish, and tweak a distinctive elevator pitch
Hybrid Environments
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Leveraging Your Microsoft Assets in this Remote Access World
More of the workforce is working remotely than ever before. Organizations are adapting and implementing new remote access solutions. Now is the time to evaluate the Microsoft tools you already have at your fingertips and leverage the built-in remote work security features and capabilities. Read more in this article from National Law Review.
Kroger: Next-gen mobile shopping
Tuesday, December 8, 2020
Security Power
Securing your systems with a data driven, human guided security approach allows you to detect and respond to attacks more quickly and accurately. This infographic outlines how the global network of real time threat intelligence from Microsoft continues to evolve, anticipate, and stay ahead of risks.
6 retail tech trends to watch for that go beyond competing with Amazon
It's been made clear that focusing on their customers' experiences is every retailer's top priority. However, part of the reason why this challenge is so complex is due to the logistics of running a retail business. Backend logistics, manual tasks, paper-intensive procedures, and item return processes are just some of the factors that decision makers and employees must manage daily, which takes away time from strategy or innovation.
Thankfully, emerging technologies are enabling businesses to automate the least creative aspects of their daily operations. This, in turn, empowers their workforce to truly focus their attention on what really matters: their customers. In this article, you'll learn about the 6 most defining and value-adding tech trends available for retailers at the turn of this decade.
BP deploys Microsoft 365 to improve user experience and security
Every day, BP manages the difficult business of finding, producing, marketing, and moving energy around the globe. Core to success is the modernization and digitization of the business, while being able to defend a vast digital perimeter against cyberattacks. This video shows how BP is migrating its work environment to Microsoft 365 Enterprise E5 to take advantage of a platform approach.
The retail industry is evolving
It's no secret that the retail industry has evolved significantly since the turn of the century. Heavily influenced by the digital business revolution that took every industry by storm, retailers have seen perhaps one of the most drastic changes in their customer base than any other type of business. So, what are the defining factors that have driven change in the way the retail industry operates? Find out by reading this infographic.
The 'Superhero Fallacy' and Other Storytelling Mistakes Marketers Make
Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they're discovering it's not as easy as it sounds.
Businesses make mistakes with storytelling, and in this article Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. Whitler. Luhn says one example of a common error is when companies make a statement rather than tell a story. They write, "We have a great story," but then fail to tell the story. "Having a story," says Luhn, "isn't the same as saying that you are telling a story."
Read The 'Superhero Fallacy' and Other Storytelling Mistakes Marketers Make" to learn about other common faux pas marketers make when using stories to connect with customers.
Tuesday, December 1, 2020
Enable machine learning, video analytics, and the cloud to create alluring in-store experiences. Learn more about Microsoft Retail Solutions.
Insights are digital transformation's best friend. With accurate insights, you obtain a deep understanding of your environment as well as what your customers want and expect from your business. In other words, they're a key enabler for all your digital initiatives and are crucial in the development of new business opportunities.
Subscribe now to stay updated on how you can leverage data-rich sources, advanced analytics, and Microsoft to improve your retail environment and enhance your customers' experiences.
Go The Extra Mile - It's Never Crowded
The competition is bubbling with businesses trying to replicate successful products and services. What's not easy to copy is a unique, stand-for-something brand that customers associate with your company. This article shares three fundamental topics to help you navigate toward unique: Does your brand and core value permeate your staff, culture, and communication? Do you have an in-depth understanding of your target market? How is your brand differentiated from competition? Read Andrew MacKenzie's "Go the Extra Mile-It's Never Crowded" for insight on finding your clear differentiator—one that your customers will recognize and appreciate—and then be willing to go the extra mile for them.
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Kroger: Video analytics for action
Tuesday, November 24, 2020
Kroger's smart shelves ditch the paper, drop the lights, and delight the shoppers
Successful digital transformation initiatives are all about efficiency, customization, and complementing human ingenuity. They also strive to create more sustainable businesses, and their impact usually has disruptive, long-lasting effects that cascade across multiple industries, especially those in which processes were hard to update because of technological limitations.
In the supermarket industry, for example, paper price tags, coupons, and pamphlets with weekly offers were the norm for decades. Because of this, the shopping experience was pretty much the same—until now.
In this article, you'll gain insights into Kroger's Enhanced Display for Grocery Environment (EDGE) and how it leverages Microsoft Azure and IoT sensors to create a unique, personalized shopping experience for consumers—all while saving more than 1.7 billion kilowatt hours since its implementation.
Construction giant gains competitive edge with zero-trust approach to security
When The Walsh Group—one of the largest construction contractors in the United States—moved to the cloud, it realized it needed better ways to manage who accesses its systems. The company set up identity as the control plane—with Microsoft Azure Active Directory at the center and a zero-trust security stance to better protect access to all its resources. Now, The Walsh Group CIO says the company leads the industry in securing access to its hybrid environment, giving it a competitive advantage. Read the article for more.
View: Construction giant gains competitive edge with zero-trust approach to security
Take advantage of three emerging technologies driving change in retail
Now, more than ever, consumers expect convenience when it comes to buying products and obtaining services. For retail businesses, this means accurately predicting what customers want before they even set foot in the store, and delivering it in a way that requires the least amount of effort on their part. Thankfully, digital has empowered retail stores with innovative tools that can deliver relevant offers while creating memorable experiences that generate great customer reviews.
In this infographic, you'll learn about three emerging technologies available within Microsoft Dynamics 365 that are driving the evolution of retail experiences.
View: Take advantage of three emerging technologies driving change in retail
Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes
This year, "Gen-Z are set to overtake Millennials as the biggest generation globally," writes Kian Bakhtiari of CMO network. He adds, however, that we shouldn't think of young people as a marketing segment, because they're not: "The digital age has enabled the creation of modern tribes, united by a shared mindset, rather than age or location."
Demographic information alone is no longer as important. Add in different behaviors, attitudes and needs of young people, along with the fact that they are often "invisible" and populate social media platforms—and you have a more complicated yet authentic way of understanding your customer base. The fact that Bakhtiari's byline in Forbes magazine states he writes about marketing through a "Millennial and Gen-Z lens" is proof of his message. Read his entire article, "Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes" to better understand this mindset shift.
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Identify and repel more threats than ever before with Microsoft Advanced Threat Protection, Azure Security, and Azure Sentinel. Take a look to learn more about intelligent security solutions for your entire enterprise.
Wednesday, November 18, 2020
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